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Welcome Premier Tech!
Premier Tech is joining St Michel – PREFERENCE HOME – Auber93 as main sponsor for the next two seasons.
This new sponsorship fully aligns with our team’s mid-term development plan and marks a new step in our international expansion.
“Partnering with Premier Tech marks a milestone for our team. Like us, the global Canadian company led by Jean Bélanger is committed to developing cycling in all its forms. We share a common vision: an inclusive, integrated cycling ecosystem driven by talent diversity. We are pleased to welcome Premier Tech and pursue this shared ambition,” says Charlie Nerzic, Deputy General Manager of the team.
This partnership helps pave the way for three elite Canadian cyclists to our women’s team: Alison Jackson as well as Simone Boilard and Clara Émond, both from Québec.
“This opportunity fully aligns with the reasons why Premier Tech has been committed to cycling for over 30 years — building bridges across all levels of the sport and supporting the development of Québec and Canadian cyclists,” says Jean Bélanger, President and Chief Executive Officer of Premier Tech.
Premier Tech will appear on the jerseys of both our men’s and woman’s professional teams, as well as on the kits of all our club riders, across all categories. The name of our pro teams will remain unchanged in 2026: St Michel – PREFERENCE HOME – Auber93.
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St Michel – PREFERENCE HOME – Auber93, Instagram, 18 novembre
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